They are ads for the GTI series of the company Volkswagen. Personally, i think it is a creative but bad idea. Firstly, there are more elegant ways to show 'tough guys in fear' than pissed pants and it does affect the image of the company since people may think it is in bad taste. Moreover, it shows the unsafety of the. Maybe these guys pee because of the braking system or shock absorbers of the cars.
Advertising Agency: BIG Advertising, Beijing, China
Creative Director: Jun Zhang
Art Director: Tao Meng
Copywriter: Yang Yu
Illustrators: Zhigang Li, Xiaoming Cheng
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